Abstract
Background: The present interview with the Mayor of the city of Ipê deals with the activities of the county and its challenges. Aim: to analyze the potential of the city, effects of covid-19, and strategic development issues. Methods: the interview was structured in three general topics: Presentation by the mayor and the county; effects of covid-19; and strategic development of the county. Results and Discussion: The difficulties present in the county are seen in several others. The proposed solutions can also, after being adequately adapted, serve other counties. The county has a proportional distribution between the urban and rural populations. Covid-19 negatively impacted the municipality's economic performance. Among the planned development processes, there is the creation of an industrial district. Conclusions: the pandemic hinders business and delays the municipality's educational development in the same way as in other regions. The county has great potential for socio-economic development.
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